Cindy and Pam
U the Magazine
Have a blog: http://uthemagazine.com/Blog_Issue_1.html
About the magazine:
- Both Cindy and Pam came from publishing, Lone Wolf Publishing
- Found a niche to create a magazine-- college community hasn’t been tackled in the way they thought it could be
- Stared in April, first issue came out in the fall
- Third issue is out, the fourth is at the printer
- Publishes 5 times a year, no June/July issue because of summer break
- 15,000 copies per issue
- Distributes at colleges around the Triangle – Central, Peace, Meredith, NC state, Durham Tech, etc.
- Cindy and Pam do it ALL – layout, editorial, sales, etc.
- No office – Cindy and Pam work out of home, work via email
The content:
- Some columns and reviews dedicated to local flair
- 3 to 4 feature articles
- Always looking for topic suggestions
- Magazine tries to be careful about showing any bias to a school—their first issue featured a cover girl from UNC, second cover was of the NC freedom tunnel. Neither issue was picked up as much.
- “We have to entice our readers”
- Try to over-assign articles in case someone doesn’t meet a deadline—can pick and choose
- May hang on to articles they like for future issues
- Look within articles to find what will go on the cover
- Pay upon publishing if you submit an article
- Articles are general to the triangle, but can have more town focus, too. Reviews, for example, are split between Raleigh, Chapel Hill and Durham
- Article can be proposed by the writer or by Cindy and Pam.
- Topics are sometimes proposed, but the writer can decide the angle
- Throw out ideas and interns go from there
Advertisers:
- What fuels the magazine are the advertisers...so the editorial must agree with advertisers
- Free magazine because of advertisers
- Includes coupons in the magazine – good advertising tool. Advertisers know where they came from, that their ad is effective
- Sometimes will involve advertisers in publishing since it is funded by them, but don’t want an “advertorial” style
- Story loses value when it gets too much to be about one person/company
Internships:
- Have editorial internships available
- Don’t limit themselves on number of interns.
- Would love to have an intern to ask challenging questions: U Said column
- Want a lot of variety in interns
- Send in a resume and a sample or two of something you’ve written
- Would like to see if there was someone out there who had an idea for a unique column or a unique feature article or blog feature, etc.
- “No idea is a bad idea”
- “This is for students so you guys are going to know better than us what is of interest to you”
- Internships for graphic designers, web designers, too.
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