Wednesday, January 19, 2011

January 19 Recap: U the Magazine

Cindy and Pam
U the Magazine

About the magazine:
  • Both Cindy and Pam came from publishing, Lone Wolf Publishing
  • Found a niche to create a magazine-- college community hasn’t been tackled in the way they thought it could be
  • Stared in April, first issue came out in the fall
  • Third issue is out, the fourth is at the printer
  • Publishes 5 times a year, no June/July issue because of summer break
  • 15,000 copies per issue
  • Distributes at colleges around the Triangle – Central, Peace, Meredith, NC state, Durham Tech, etc.
  • Cindy and Pam do it ALL – layout, editorial, sales, etc.
  • No office – Cindy and Pam work out of home, work via email

The content:
  • Some columns and reviews dedicated to local flair
  • 3 to 4 feature articles
  • Always looking for topic suggestions
  • Magazine tries to be careful about showing any bias to a school—their first issue featured a cover girl from UNC, second cover was of the NC freedom tunnel. Neither issue was picked up as much.
  • “We have to entice our readers”
  • Try to over-assign articles in case someone doesn’t meet a deadline—can pick and choose
  • May hang on to articles they like for future issues
  • Look within articles to find what will go on the cover
  • Pay upon publishing if you submit an article
  • Articles are general to the triangle, but can have more town focus, too. Reviews, for example, are split between Raleigh, Chapel Hill and Durham
  • Article can be proposed by the writer or by Cindy and Pam.
  • Topics are sometimes proposed, but the writer can decide the angle
  • Throw out ideas and interns go from there
 
Advertisers:
  • What fuels the magazine are the advertisers...so the editorial must agree with advertisers
  • Free magazine because of advertisers
  • Includes coupons in the magazine – good advertising tool. Advertisers know where they came from, that their ad is effective
  • Sometimes will involve advertisers in publishing since it is funded by them, but don’t want an “advertorial” style
  • Story loses value when it gets too much to be about one person/company

Internships:
  • Have editorial internships available
  • Don’t limit themselves on number of interns.
  • Would love to have an intern to ask challenging questions: U Said column
  • Want a lot of variety in interns
  • Send in a resume and a sample or two of something you’ve written
  • Would like to see if there was someone out there who had an idea for a unique column or a unique feature article or blog feature, etc.
  • “No idea is a bad idea”
  • “This is for students so you guys are going to know better than us what is of interest to you”
  • Internships for graphic designers, web designers, too.

Saturday, January 15, 2011

The Big Apple of their eye

An article from a CAFME student on alumni, New York City and magazines.


The Big Apple of their eye

From Tar Heel Town to Manhattan, UNC-CH journalism-communication alumni take the Big City

By Alyssa Bailey

They fell in love with New York City during the summer.

John Zhang, ’07, was an intern at MTV. It was May 2005. He was a college student, working and enjoying his first taste of freedom. The days were long. The internship was unpaid. His home in Gastonia, N.C., was a flight away.


But he felt the energy that pulled him in. “Everyone you meet has different ideas,” Zhang said. “There are so many ambitious people. At a certain point, you feel inspired by that, the energy and the talent.”


Three years later, Maria Ward, ’11, came to the city. She worked at Seventeen magazine as a rising sophomore. She has returned to New York every summer since.


“With New York, you either get swept up in everything or blown down,” Ward said. “You either love it or you hate it. I loved it from the start.”


Zhang and Ward are two Tar Heels gone north. Zhang, who now works as a marketing manager at MTV, is one School of Journalism and Mass Communication graduate of hundreds in the Big Apple. Ward, who will graduate from the school in December 2011, is one student of hundreds who can’t wait to join him.

And for both, in just one summer, the city that serves as the unofficial capital of the media industry stole their hearts.

Wednesday, January 12, 2011

January 12 Recap: Jason Zengerle

Jason Zengerle

Senior editor, The New Republic
Contributing Editor, New York Magazine, GQ


Before the meeting, we read: Sorority Row

About the story:

The Sorority Row article came about from a 10-word wire blurb.

· “There’s no such thing as an original magazine article”

· “You depend on newspaper writers and wire writers for your ideas”

· “You want to read newspaper articles where, when you’re done with them you say, “Wow I wish I knew more about that.’ Those are the good magazine articles.”

Zengerle started researching Melody Twilley, then pitched the idea to editors.

He knew a professor at University of Alabama which led him to Twilley.

· “It’s really helpful when you’re doing a story like this to know a guide—someone who knows the issue and can introduce you to people and tell you things about the story”

· “Find someone who is willing to give you the time to lead you around and take you to all the parts of the story.”

· “Just ask them what are probably the most mundane questions. These stories rise and fall on this level of detail”

· Interview and quote people who can stand for something larger, look for peripheral characters (like Robert Turner)

Structure of the story:

When you’re writing a really long piece you need to be able to hook the reader

· Create a sense of suspense, why do you care about it?

· “Does Twilley actually make it?”

What do you put in the middle?

· Wanted to talk about the history of the University of Alabama

· Wanted to get into the history of the Machine

What made the story significant:

The segregation at Alabama has more long-term power since Alabama is so insular

More about Zengerle:

· Art history/political science major at Swarthmore College

· Started a magazine in college with a friend, hoping to be like Spy Magazine and Might Magazine

· Loved The New Republic in college and high school

· Applied for internships there every year in college and never got one

· Got an internship at Newsweek after college – was a mistake, they confused his application with someone else’s.

· Then applied for an internship at the American Prospect which got him to the New Republic.

His normal day:

· Never a typical day

· Works from home with conference calls, hasn’t worked in an office since 2000

· Reading looking for stories, reading about that story. Look up people, create appointments, etc

· The stories are always best if you actually go to the place. But do a ton of phone reporting before you go to get background information.

How long does a story take?

· Usually about 2 months on average

· Over 3000-4000 words can take at least 3 months

· Sometimes a year, especially when requesting documents from federal agencies

· Magazine writers have the luxury of time.

Other:

There is always a struggle between what you know and what you can write – off the record/on the record

“The great this about this job is that you have this license to find out about what you want to find out about and people, for some reason, will tell you.”

Working with interns:

Good attitude goes a long way

Not thinking you’re above something even though you usually are

But it’s useful to see how reporters report their stories and see how they’re put together

New York Magazine and the Atlantic Magazine have the best web content – “not just an afterthought.”

Monday, January 10, 2011

New York City Trip

What: An NYC trip to visit THE ACTUAL Ed2010 (our national organization) in the spring and meet its national founders. This is something we have never done before. Talk about fulfilling a love for magazines.


Trip Dates: Sunday March 20 – Tuesday March 22, 2011

Application Deadline: January 21, 2011 at 5 p.m. EST.

Notification: January 23, 2011 at 5 p.m. EST.

Cost of Trip: ~ $300 (currently $200 for round trip plane ticket, $100 for two nights)

Money Due: January 28, 2011 at 5 p.m. EST (more details TBD)

E-mail carolinamagazines@yahoo.com if you have questions!

The application was e-mailed to the listserv, but if you didn't get it, see below!




CAFME NYC TRIP APPLICATION

To apply, please provide us with the following information before 5 p.m. EST on January 21, 2011. You will not be able to apply after this date. You can turn in this application at any of the Cafme meetings before the due date or email it to carolinamagazines@yahoo.com. Please also turn in/attach your most recent resume.

You will be notified by email if you have been selected on Sunday, January 23. You will have almost a week after that to turn in your money to reserve your spot. This trip is very specific to magazines and should be something very worthwhile for any magazine lover and those looking to go into the magazine industry upon graduation.

Full Name:

Preferred Name:

PID:

Email:

Cell Phone:

Major(s):

Minor(s):

GPA:

Your responses to the following questions will help us determine your participation in this program and if selected, they will help us to introduce you to professionals in the field during our magazine tours and activities. Please answer as specifically as possible.

1. Why do you want to participate in the Cafme NYC magazine trip?

2. What are your career goals?

3. What would you like to learn more about from Cafme/Ed2010? What would you like to get out of this trip?


Trip Dates: Sunday March 20 – Tuesday March 22, 2011

Application Deadline: January 21, 2011 at 5 p.m. EST.

Notification: January 23, 2011 at 5 p.m. EST.

Cost of Trip: ~ $300 (currently $200 for round trip plane ticket, $100 for two nights)

Money Due: January 28, 2011 at 5 p.m. EST (more details TBD)

Friday, January 7, 2011

November 17 Recap: Jay Eubank, Career Services

Jay Eubank- Career Services Director for the Journalism School

Office in the advising offices in Carroll

“At the end of the day, it’s about the experience you have and how you can show an employer via that experience that you can do that job.”

· If you’re looking for experience, get started on campus (for news and features: Blue & White, DTH) then branch out.

· Experience= more portfolio material, more professional experience, more things to talk about during interviews

· Can get academic credit through the j-school up to three times

· Can take the class as a continuing education credit (if already graduated)

· Check Ed2010, Media Bistro, Romenesko’s Media News

· For New York bound-read Gawker

Networking:

· Network within CAFME and with other students

· Connect with alumni: J-link in the journalism school (need to be a journalism school student to log in)

o Can search by state, city, etc

o Google and check to make sure names/companies/positions are up to date

· Network: Reach out to people in a conversational way for advice, look over resume, talk about experience, etc.

Social Media:

· Come up with a portfolio site for yourself

· Be aware of how dominant social media is

· LinkedIn:

o Allows for you to search for people

o The more people you’re connected with, the more you can tap into their connections

o Send a message “I saw that you’re connected to so and so…”


Resume Advice:

· Don’t be hesitant to use the lingo/terminology that’s relevant to your field when talking about experiences

· One page, no high school information past sophomore year

· Sell your journalism experience!

· Other work experience is great, too, but leave the bullet points off

· Play around with the design (keep it clean and easy to read)

· If you don’t have a lot of experience, include relevant classes and explain why they’re relevant

· Be straightforward and precise in bullet points with good details

· Study abroad: under education section

· Smallest font size: not below 10pt

· Transfer students: include your former school under education, don’t discount your experiences there

· Can include another section: Other Work Experience, but don’t detail it as much as your journalism experience

Cover letters:

· Do NOT use templates/guides

· Editors use cover letters to tell what kind of writer you are

· Write it like you’re writing a feature story about yourself

· Cover letter is not a broad summation, it is a description of your BEST experiences

· Be direct and straight forward in a feature-y way

· Full page

· Find a specific person to address it to (be careful about getting names/titles right!)

· Use Ms. and Mr.

· Cover letters are a part of your portfolio

· Always tailor your cover letter to the publication