About Lucy:
· Assistant Marketing Manager at People Magazine and People Style Watch, Time, Inc.
· Interned at Rolling Stone, US Weekly, Men’s Journal
· A Conde Nast intern at brides.com
· Then went to Time, Inc. and worked at Sports Illustrated and Time magazine
· Works on the business side of the magazine—marketing
Questions:
If I want to work with a magazine and work on multimedia marketing, how do I find internships?
Look under publishing internships on magazine websites, they will place you under a business sector. Or contact an HR representative and ask how you can get an internship that is specific to your interests.
As a freshman, how do you get an internship with little experience?
I applied through UNC to my first college internship. I was really lucky that this internship was posted and that I got it. Network with anyone you can think of, ask around.
What was your major in the J-School?
I was a business major and I majored in marketing. I was an advertising minor in the J-School.
I’m a PR major but have a lot of interest in writing for magazines. Any advice about explaining my path when I apply to magazines?
Say you have social media experience and that you want to apply it to another position. Play up your knowledge. Conde and Hearst are such big companies that it’s not hard to jump around if you start off in marketing and want to move to editorial. Magazines aren’t what they were a year ago. It’s important to be knowledgeable that it’s not just the print edition anymore. We talk a lot about tablets and how we can change. There are so many different places you can enter now. Take that into account and be aware of how things are changing.
What is your schedule at a weekly publication?
It’s really fast-paced. It’s news driven so it’s a lot different from other magazines which pick their cover and can look over it again and again.
What do you do? What do you work on?
Consumer marketing – working on getting subscribers, thinking about what the reader wants. Working on a loyalty program. Also working with iPad and other tablets. On a daily basis I think of new ideas and try to implement them or test them out.
How did you manage to intern at 3 different magazines at one time?
Rolling Stone, US Weekly and Men’s Journal were all under one company. It’s not difficult. Whoever you are working with will understand and you will work it out beforehand.
What do you like most about your job?
I definitely don’t do the same thing every day because publishing is so fast-paced. You’re constantly thinking and making sure you’re giving the best you have to offer. At the end of the day, it’s fun and exciting and what you’re interested in.
Did you work on campus publications?
I worked on Kaleidoscope for three years. I worked on the marketing staff and became the marketing director. I ran the fashion show. I think it’s important that for whatever publications you work for, you can speak about your experiences there. Future employers won’t know specifics about the publication, but you can say “I worked for this department” or “I did this there.” Provide examples and stories of things you learned and how you can apply it to your job.
What was your timeline senior year in finding a job?
Friend’s story: Interned at InStyle the summer before senior year and then moved to New York to be an InStyle fact-checker and applied for jobs while she was there. Got a job at Glamour and has been moving up in the company.
It’s almost like you have to come up to New York and do whatever you can and look for jobs and see how you can move up. It’s so much easier once you’re up here to meet people and talk to people and move into the business that way.
Lucy’s story: Kept in touch with everyone she had ever interned with and emailed them to update them on what she was doing. Studied abroad the fall semester of her senior year and was offered her job while she was abroad.
What part of the city do you live in? What’s the roommate situation?
I Live in Gramercy. I would talk to people at school and meet up with people. You can sublease for awhile until you have your bearings and figure out what you’re going to do. Once you meet more people then you can decide what you want to do. There are a lot of people who will be moving to New York from UNC.
How did you use your study abroad experience to parlay it into a job?
UNC has programs that will set you up with internships abroad. Blog about your experiences abroad and put it on your resume. Give employers a feel about who you are and what you’re style of writing is. If you do something really cool, send HR recruiters or managers a postcard.
Last bits of advice:
“No one tells you that what you do, you do every day. Whatever you do, gain experience and try to feel where it is that you want to be. Make sure it’s what you want to do because you’re going to do it every day."
“Definitely, definitely utilize all the networks you have and reach out to all your resources. People know people. Don’t be shy about it either.”
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