This Wednesday, Advertising Manager Amy Dalton from All About Beer Magazine came and talked to us about the magazine, what it's like to work for a smaller publication and much more! Keep reading to see what she had to tell us!
About All About Beer
-All About Beer is located in Durham, N.C. It's a small magazine, but it has an international distribution, with the largest audience in the U.S. There are seven full-time employees, including Amy, a managing editor, an operations manager and a publisher.
-All About Beer is a bimonthly publication. Every year, a special issue is released around the fall, Amy says. For example, two years ago, the magazine had an issue celebrating its 30th anniversary. There have also been a beer styles guide and a guide to beer festivals.
-Amy says All About Beer caters to consumers of beer, but more specifically, people who want to drink more than Miller Lite and Budweiser. But, at the same time, All About Beer wants to cater to people who are accepting of all beers and want to learn more about them. Amy says the magazine's job is to educate people about beer.
Thursday, November 10, 2011
Thursday, November 3, 2011
CAFME Recap for Nov. 2: Chapel Hill Magazine Editor Andrea Griffith Cash
This Wednesday, Chapel Hill Magazine editor Andrea Griffith Cash came and spoke to us about the magazine, her duties as editor and much more! Read on to see what Andrea had to tell us!
About Chapel Hill Magazine
-Chapel Hill Magazine caters to the town of Chapel Hill, Andrea says. By doing this, the magazine is intensely local. Only Chapel Hill is covered as opposed to Chapel Hill and surrounding cities, such as Raleigh and Durham.
-Topics and stories featured in the magazine include homes, food, weddings, artists, photo essays and character profiles.
-Six issues are published during the year.
-The magazine is conversational and has a celebratory tone, Andrea says. The magazine is meant to show how much pride there is in Chapel Hill. As a result, the magazine doesn't cover too many bad events or topics that are more likely to be seen in a newspaper, such as city council meetings.
-Andrea says that she hopes to improve some aspects of the magazine, such as its web presence and audio and video use. Since the magazine is published every other month, updated content on the Chapel Hill Magazine website helps to keep the magazine relevant and interesting between issues, Andrea says.
-Andrea also hopes to organize more events that are hosted by the magazine. She says this will help to enhance the brand of Chapel Hill Magazine as well as create more goodwill in the community.
About Chapel Hill Magazine
-Chapel Hill Magazine caters to the town of Chapel Hill, Andrea says. By doing this, the magazine is intensely local. Only Chapel Hill is covered as opposed to Chapel Hill and surrounding cities, such as Raleigh and Durham.
-Topics and stories featured in the magazine include homes, food, weddings, artists, photo essays and character profiles.
-Six issues are published during the year.
-The magazine is conversational and has a celebratory tone, Andrea says. The magazine is meant to show how much pride there is in Chapel Hill. As a result, the magazine doesn't cover too many bad events or topics that are more likely to be seen in a newspaper, such as city council meetings.
-Andrea says that she hopes to improve some aspects of the magazine, such as its web presence and audio and video use. Since the magazine is published every other month, updated content on the Chapel Hill Magazine website helps to keep the magazine relevant and interesting between issues, Andrea says.
-Andrea also hopes to organize more events that are hosted by the magazine. She says this will help to enhance the brand of Chapel Hill Magazine as well as create more goodwill in the community.
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